Crucial is a key brand in the Lexar Media family of products, and are a division of Micron Europe Limited. As the Memory Experts™, they are the only DRAM supplier that's part of a major memory manufacturer. Boasting a comprehensive offering of high-quality, award-winning memory products for nearly every system out there. Crucial’s website offers ease of use, a catalogue of advice and array of relevant product information which transfer into higher conversion rates.